Massimo Osti started work in the creative industry as a graphic designer in the 60’s. After initial success printing t-shirts using methods typically used for paper, he became a founding partner at Chester Perry, where he designed his first menswear collection in 1970. Osti named the company after the workplace of Bristow, a famous comic character drawn by Frank Dickens and published by the Italian magazine Linus.
The early success of Chester Perry became evident when in the mid 70’s British clothing brands Chester Barry and Fred Perry jointly sued the designer from Bologna, for the theft of their name and surname respectively. Forced to change, Osti retained the initials of Chester Perry to form the hugely celebrated C.P. Company label. The name change proved not to be massively detrimental to the avant-garde sportswear brand who turned over 24 billion Italian Lira in 1981 (12 Million Euros today).