Launched in the summer of 2011 by industry protagonists Craig Ford and Mark Batista, Jacket Required was born out of an idea to strip away the traditional showmanship of exhibitions, and instead offer a line-up of curated brands, editing collections down to display product on a level platform with a simple, supporting set up.
Now entrenched in Shoreditch, the Trade Show has found a fitting context in which brands can showcase forthcoming collections in a dynamic yet relaxed atmosphere.
Founded more than 15 years ago, the seeds of Proper were sown in a dull office job, when Neil Summers asked Mark Smith if he could borrow his Pritt-Stick. It was actually an asthma inhaler. Moulding their unique humour, insight and tone of voice into a respected publication, Proper is now a fully functioning content agency with clients like adidas Spezial, Dickies Life, Saucony, Klattermusen and Levi’s Vintage Clothing under its belt.
Based in the industrial heartland just north of Manchester city centre, and with a presence in the capital about to be established, Proper publishes four editions of its cult magazine per year, as well as tirelessly working on a growing web presence and a number of ongoing projects for brands you’ve heard of.
An interview and a Q&A session with Lorenzo Osti to discover some behind the scene stories of Massimo OstiREAD THE FULL INTERVIEW